Does your hotel company have a Vice President of Sustainability?

In light of the general economic downturn and associated cost cutting drives among hospitality companies, one might expect sustainability to be relatively low on many people’s priority lists. Following Maslow’s hierarchy of needs theory, people are unlikely to focus on the greater good of society if their safety needs (i.e. financial security) are not met first. However, sustainability is more than a lofty ideal or utopian dream that can be pursued as an afterthought.

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